My name is Farrel Levy and I am the lead editor and a director for Look What She did.
I came on board when Look What She Did was not officially launched but was actively germinating in Julie’s and Jill’s minds. I loved the idea of women talking passionately about women who have inspired them and then sharing those stories with the world. The concept became a reality the first day of actually shooting the videos in Julie’s glorious backyard and I did not want to miss it. As I watched those women sit and tell about the women who had moved them, I was captivated by these true stories I was hearing for the first time.
After these first interviews were shot, Julie and I played around with the editing, to try to come up with a signature style that would reflect how Look What She Did would present itself. We aimed to pack in as much as much as we could in a roughly 3 ½ minute video. As these important stories unfolded, we discovered that storytellers’ love for her subject was a compelling element that needed to be felt as well. We decided to make sure their personalities shine through by including their laughter, tone of voice or facial expressions. The backyard setting, and the casual style that runs throughout all the videos, is informal and we wanted the editing style to be loose and informal, too.
I work with a talented bunch of women editors to make these videos happen. Because we work from longer interviews, we have the opportunity to learn that much more about these amazing women. It is a treat, but there is so much really interesting stuff that we have to cut out. It’s always difficult to decide what will be left “on the cutting room floor” because these women have all contributed so much and the women who talk about them are always enthusiastic about sharing their accomplishments. The women doing the talking, all dynamic in their own right, are actually revealing their own values, so each time we edit an interview it is a fascinating revelation about the subject and the person who is on camera. Everyone on our editing team feels proud to be identified with all of these fabulous women.
As a professional television editor I know the power that good stories have over all of us. It is my hope that as viewers engage in our videos, the compelling stories of these real women will play a role in continuing to tilt the cultural landscape in favor of empowered females young and old. Like all great heroines, the women I was learning about that first day of shooting, and continue to learn about as I edit these interviews, are brave, they have a vision, they are smart, they believe in themselves, they persist against all kinds of odds and adversity, they have spunk, they are creative, they are compassionate, and if we pay attention, they can show us the way forward.