Gwen Miller is Sr. Director, YouTube Strategy at Hearst. She specializes in working with creatives to use data-driven insights to create high-quality lifestyle programming, crafted to super-serve each show’s unique, one-of-a-kind audience. Previously, Gwen was VP Content at Kin, a digital women’s lifestyle company that brought recognizable talent such as Tia Mowry, Adrienne Houghton and Tori Spelling to the digital screen. Other past roles include Branded Entertainment Network, Endemol Shine, and Discovery Networks, among a variety of other entertainment companies. In her free time, Gwen attempts to find out how many books it’s feasible to read in one year (at last count: 240) and plays D&D.